Listing and client-communication prompts for agents who need accurate, scannable copy. Variables keep you honest about beds, baths, features, and neighborhood facts.
Write a MLS-ready listing description for {{property_type}} at {{location}}. Beds/baths: {{beds_baths}} Sq ft: {{sqft}} Standout features: {{features}} Neighborhood notes: {{neighborhood}} Tone: {{tone}} Avoid banned claims. Keep factual; do not invent amenities.
Prepare open-house talking points for {{property_type}} in {{location}}. Key features: {{features}} Likely buyer objections: {{objections}} Include: 60-second walkthrough script, 5 FAQ answers, follow-up SMS template.
Turn these comps into a buyer-facing CMA narrative for {{location}}. Subject property: {{subject}} Comps summary: {{comps}} Market note: {{market_note}} Explain tradeoffs clearly; do not guarantee price.
Draft a weekly client update email for {{client_name}} searching in {{location}}. New matches: {{matches}} Showings this week: {{showings}} Next actions: {{next_actions}} Keep it scannable with bullets.
Write 3 social posts announcing {{property_type}} in {{location}}. Price band: {{price}} Top 3 features: {{features}} CTA: {{cta}} Variants: Instagram caption, LinkedIn post, short SMS blurb. No exaggerated claims.
Avoid language that could exclude protected classes. Stick to property facts. Do not guarantee investment returns. Review every draft against your brokerage and MLS rules.
Turn a listing walkthrough outline into slides with AI Presentation. Parse a long HOA PDF with Chat with PDF. For more role packs, open the homepage Prompt Packs selector.
Agents need listing descriptions, open-house scripts, CMA narratives, client updates, and social blurbs that survive brokerage review. Variables for beds, baths, square footage, features, and neighborhood notes exist so the model is less likely to invent a pool you do not have. Still verify every number against the listing worksheet.
New listing: run the description template, then trim for MLS character limits. Before the open house: generate talking points and FAQ answers. After showings: send a client update with matches and next actions. When buyers hesitate: produce a CMA narrative that explains tradeoffs without guaranteeing price.
Avoid language that steers protected classes. Do not promise investment returns or school quality you cannot substantiate. Skip exaggerated “never see this again” urgency. Your brokerage and MLS rules override any clever AI phrasing.
Long HOA or disclosure PDFs can be queried locally with Chat with PDF. Walkthrough outlines become slides via AI Presentation for remote clients. Keep sensitive client financials out of public assistants when policy requires.
AI will not replace local market expertise, showing etiquette, or negotiation judgment. It drafts faster first versions. You remain responsible for accuracy in advertising and conversations with clients.
Buyers ask about noise, parking, HOA fees, renovation age, and why the seller is moving. Prepare concise, factual answers and a follow-up SMS that offers a private second look. Do not invent school rankings or commute times—link to sources you trust or offer to pull comps after the tour.
Keep price bands honest, highlight three verifiable features, and include a clear CTA to book a showing. Avoid implying that certain people belong—or do not belong—in a neighborhood. When in doubt, stick to property attributes and process next steps.
It drafts a starting description. You must verify square footage, fees, schools, and legal disclosures yourself.
No account is required to copy prompts. Pasting into ChatGPT/Claude follows those providers’ policies.
Yes—adjust {{property_type}} and compliance notes. Commercial claims may need extra legal review.
Add your brokerage tone adjectives into {{tone}} and maintain a swipe file of approved phrases.
No. Copy drafts into your MLS or CRM manually after verification.
Follow brokerage and MLS coming-soon rules first. Use the social template only with approved status language and accurate price positioning.
